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“五一”假期江西文化和旅游市场平稳健康有序

时间:2022-05-05 06:19:21 来源:财经风暴 浏览次数:14 我来说两句(0) 字号: T T

“五一”假期,在抓好疫情防控的前提下,江西各地文化和旅游消费优惠政策多,线上文化和旅游产品供给丰富,景区一日游等短线旅游备受青睐,全省假日文化和旅游市场平稳、健康、有序。

假日期间,江西各地密集推出一批重磅文化和旅游消费优惠政策,促进文化和旅游消费加快复苏。宜春市县两级政府推出以“五动全城宜游宜购千万消费券免费领”为主题的系列文化和旅游商贸活动;赣州市发放文旅商贸消费券1000万元;鹰潭市各级政府共投入1523万元,通过文化和旅游消费券、景区门票减免等方式,促进全市文化和旅游消费。

推出众多线上活动,保障线上文化和旅游产品供给。南昌市举办“春光如期·英雄如故”及“春光如期·临高阁”线上音乐会,推出谷雨诗会《滕王阁》等系列线上活动。

全省各地激活“文化+”引擎,释放文旅融合发展新动能。九江市庐山西海柘林老镇推出非遗美食文创园美好生活节。景德镇推出“中国一绝·世界首创”瓷乐表演、“汉唐大赏盛世花开”国风汉服活动等。抚州市举办“乡音乡情”抚州采茶戏经典大戏公益展演、“濒危剧种传承保护扶持项目”公益演出。上饶市共开展文化和旅游活动20余项,如婺源推出“天使白、守护蓝、劳模青、志愿红”免费游婺源活动。

从全省客源情况来看,“江西人游江西、本地人游本地、周边人游周边”成为主流,自驾、亲子、周边、乡村游成为假期旅游主要方式。全省各地城市周边重点景区、乡村旅游点、精品民宿等围绕本地特色文化,举办一系列节庆活动和旅游营销活动,吸引游客体验“自由行+微旅游+慢生活”的“微度假”产品。

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